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Brand Campaign

Human Trustmark Brand Campaign

Human Trustmark Campaign(July, 2008)

The Human Trustmark is a brand campaign in which 600 SC Bank employees gathered to physically Express the bank’s logo, the Trustmark. As part of the new advertising campaign for SC Bank this event had two purposes. Firstly, it was intended to promote the Trustmark so that the logo is directly associated with the brand image. Secondly, it was to showcase that our employees are our brand and that SC Bank is made up of Passionate individuals working together in partnership.

In order to photograph the Human Trustmark, 600 SC Bank employees gathered at Seoul Forest on April 18, 2008. In addition, the event was followed by a environment-friendly community service activity within the forest.

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