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Community Engagement in Korea
We have a wide range of community engagement programmes based on our philosophy that development in communities is a driver of our sustainable growth.
Youth empowerment programmes to tackle inequality by promoting economic inclusion
We empower the next generation to learn, earn and grow through community programmes focused on education, employability, and entrepreneurship to tackle inequality by promoting greater economic inclusion.
Share & Care, our employee-led community engagement initiative
We offer every employee two days’ paid leave to volunteer every year. Our employee volunteers identify the needs of disadvantaged people in communities where we operate and provide a wide range of support, such as offering free meals for the elderly, assisting senior citizens living alone, cleaning up the environment and supporting families from a multi-cultural background and underprivileged or low-income households, through our Good Box programme, and also create e-books to help increase access to culture and education for visually impaired youths.
Audio Library Project (2011-2019)
The Audio Library Project, a programme to create audio books on practical knowledge, culture and education for the visually impaired through voice donations, continued for nine years to help people with visual impairments connect to the world.
It was positively received as it raised awareness about the needs of people with visual disabilities and offered an opportunity for the public to donate their talent. As a good example of ‘participatory skills-based volunteering campaigns’, it attracted over 320,000 participants and received many prestigious awards and recognitions for its excellence, including the Grand Prize for Effectiveness at the Busan International Advertising Festival in 2012; the Health and Welfare Minister’s Commendation in 2013; the Grand Prize in the Educational Contents App category at the Smart App Awards Korea in 2014; the Silver Stevie for Corporate Social Responsibility Program of the Year in Asia at the International Business Awards in 2015; the Good Advertising Award in the Online category at the Korea Advertising Awards in 2017; and the Korea Federation of Banks Chairman’s Award in the CSR category at the Best Banker Awards in Korea in 2017.